"Sometimes, you have
no choice but to innovate. Social media continually breaks down barriers between institutions and visitors.” -Rachel Gonzalez (Experience Developer, Science Museum of Minnesota) What Rachel Gonzalez says is quite true and the best quote for this subject, so it would be better to start writing here. Cover photograph: Visitors in the Omnitheater via Science Museum of Minnesota Museum Ecosystem by Kajsa Hartig (Head of Museum Experience and Collections at Västernorrlands Museum) The mapping of Kajsa Hartig is vital for museology, and even new updates can be added to the ecosystem. “How can museums use Youtube to attract visitors and expand their access? Youtube is the new TV today. But Youtube is actually much more than television. It is one of the largest social media platforms on the Internet, where people apply for information, entertainment and interaction. Users have only been registered in 2015, where they watched more than 70 million hours of video. This