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CATEGORIZATION OF MUSEUM VISITORS: GoMA

Do you know which group of museum visitors you belong to?

We said that the museologists are talking! But it seemed like they were not keeping quiet :) Thank you for all your congratulatory messages for our "Meet The Museologist" corner and our previous article, and for your efforts to encourage, they all yielded results. Now we are quickly moving from MoMA to GoMA.

Yes, GoMA, not MoMA, I spelled it right.

Photograph: galleryofmodernart.blog
In February, I received a course from University of Glasgow in the field of Museology - how surprised you were - to make museums the source of learning and I have just completed. Gallery of Modern Art (GoMA) is located in the center of Glasgow, with 4 main gallery, a library and a museum store. GOMA did not say "we are somehow Scotland's most visited museum, what is the need for museology course" and they deal with University of Glasgow's Museology educators and prepare an intensive content course program.  Of course, one of the main reasons is that there are also professors who work master program in the field of Museology at University of Glasgow in the staff of the museum. Education has progressed very efficiently both in terms of the learning process and the practice. Some of the educators are museum professionals working at Glasgow Museums, and some continue to study master program in Museology at University of Glasgow as well as working in the Education Department of Glasgow Museums (Glasgow Museums: 9 consists of museum and gallery).

The course consisting of different themes and areas has been created for every week; exhibition texts, information about exhibition collections, labels for object/document/archiving, museum technologies, museum visitor groups, museum's target audience, curators, museum education, workshops, events, conservation and restoration contents. They want you to design an online exhibition at the end of your course. Participants who were accepted to the platform from all over the world working, producing, reading in the field of museology were able to stream information through the Padlet platform, and we uploaded the exhibitions we designed last. Somehow they gave us a theme for exhibition design & terms and I will also mention the exhibition I designed. Even petty talks or interviews in Turkey is being announced for weeks, but when it comes to sharing job postings for museum professionals, we can not see the same performance from institutions and associations. One of my first attention was that it was the opposite of Glasgow Museums. Although nobody around me works somewhere other than "private museums and private galleries", why so many young museum professionals, art historians cannot perform their professions "where it should be," we have to look at the underlying causes :)

+ What did "Volker Kirchberg" say? 

-What is it?

"I divide museum visitors into three groups, no one can interfere," he said :) I move to the 'museum visitor categories' section in course, where we move on to the information section as well. Volker Kirchberg is an expert in museum sociology, cultural sociology and visitor experiences. He continues to teach in the same fields in Lueneburg, Germany, Leuphana University, and he prefers to divide museum visitors into three main groups:

1) The Contemplative Visitor: This type of visitor likes to walk around alone, think about the work of art, and think about the details that suggest the work of art. Coffee lovers. (No, I added this part but high probability)

2) The Enthusiastic Visitor: They don't come alone, they're usually more mature and they like to chat about art. (Can't hold myself) ---> They have ideas on everything, they create a group they call "bla bla art club" because their free time - those working in the private sector - is more, art collectors from outside are thought, the Illusion Team can be called for them.

3) The Social Visitor: They remain in a state of origin because of the community they are in, they talk a lot while on the exhibition, although it is not about art. (Their life mottos: "HOWEVER, I CAN DO THAT TOO" nobody can dispute that we all know this fact)

How do you think this grouping sounds like? 

True, though I feel closer to Dr. John H. Falk's categorization.

Well, "What did Dr. John H.Falk say?

-What did he say?

In course, there was also the "Understanding Museum Visitors" section of Dr. John H. Falk. J. Falk is a name that museologists often refer to in their articles in lessons, so we all know it, but for those who hear the name for the first time and do not know it, expert in international free choice learning and learning in more informal settings. Dr. Falk argues that traditional visitor work that tells us about the types of visitors is not enough, we need to understand the visitors' experiences that can vary according to the museum, gallery and exhibition they visit. He describes these experiences as "deeply personal, deeply tied to the individual's identity."

He has identified five different types of visitors: 

1) Explorers: Visitors who are curiosity driven with a generic interest in the content of the museum. They expect to find something that will grab their attention and fuel their learning. 

2) Facilitators: Visitors who are socially motivated. The visit is focused on primarily enabling the experience and learning of others in their accompanying social group.

3)Professionals / Hobbyists: Visitors who feel a close tie between museum content and their professional / hobbyist passions. Their visits are typically motivated by a desire to satisfy a spesific content related objective.

4) Experience Seekers: Visitors who are motivated to visit because they perceive museums as an important destination. Their satisfaction primarily derives from the mere fact of having.

5) Rechargers: Visitors who are primarily seeking to have a contemplative, spiritual and restorative experience, they see museums as a refuge from the work-a-day world or as a confirmation of their religious beliefs.

Which group do you belong to? E option for all? :)

University of Glasgow's educators are also waiting for you to complete the online exhibition at the end of the course, I mentioned it before. In the online exhibition design section, they asked us to create the SHOE exhibition (they wrote such capital letters, so I wrote the same way too, I'm not shouting).


When they say shoes, I think of the Empathy Museum that we also examine in the lessons at university. "Empathy Museum - A Mile in My Shoes": A traveling museum experience where visitors are literally invited to walk a mile with someone else's shoes. Located in a giant shoe box, this traveling exhibition also contains a wide variety of shoes and audio stories that discover our common humanity. Incoming visitors are invited to walk a mile in a stranger's shoes while listening to various stories, from refugees to exploited workers, from war veterans to neurosurgeons.


Their stories address different aspects of life, from losses to grief, from hope to love, and take the visitor on an empathetic journey as well as physical. I think their next stop was Brussels :)
About shoes (which can include many categories at the same time) exhibition, they asked us to adopt three motivations for our exhibitions: "Think about your target audience", "Think about your approach to the theme of your exhibition", "Make your storytelling count". In addition to the file, the desired titles are: Title of the Exhibition, Detailed Report of Shoes (measures, status, where it was bought, whether it is a purchase for borrowing in the contract, or exchange or purchase, etc.) the titles is expected to be filled, Exhibition Entry Text (maximum 70 words), 6 images for exhibition display design, -striking- object labels for exhibition design (maximum 40 words and expected to create an unexpected label, like when the visitor reading labels, they will remember the head of the sentence when it comes to the end of the sentence, you have to make a stunning entry or manage to get their attention with quite interesting information) and of course there is a part about "translation" that includes my profession (level of language and terminology you use, etc.)
So creative exhibitions have been held, you have a chance to examine on the platform: there were different orientations from shoes in Rock Music history to traditional shoes. For example, a person made an exhibition titled "From Torture to Comfort", which includes various categories from boots to heels to sneakers, based on women's shoes :) The theme I think for my exhibition, military boots that remained from the soldiers and were produced specifically for them in the World Wars. Since the course was in English - as it was expected - the online exhibition was also expected to be in English.


Title of my exhibition: Time As Tangible

The first sentence of my exhibition introduction text: Mankind encounter many victories and defeats in their own time as they compete over time. (I caught the visitor's attention right now, it's a striking introduction accept that, I even presented it to them as a subtext that I mentionned to war: "Victory and Defeat, War Theme")

By the way, I had the chance to learn many details about the subject in this way, so I love to experience different courses. Military boots are vital at that time, of course, but they also form the technical infrastructure of America's leading boat brands.


Waterproofing feature is released based on these techniques. Another example; the military boots referred to as the iconic one, M-1943, until that time, are forced to be removed from the nose protection section of the boots in question in order to facilitate mass production for soldiers during combat in 1943. But the soldiers are dealing with serious health problems in the long run due to their military boots, which are left unprotected under harsh conditions - most of them are unable to walk because of their wounds - on the other hand, they remain in defense under those conditions. (I also used this interesting information in labels)

There is a serious gap between the "boring labels" and "striking labels" that they give us as an example in course. To prevent this, they provided information on some techniques and content and suggested articles.

"The Art of Keeping the Visitor", see you the next one :)

-Destina

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